Product Recall - Primula

Product Recall

PRODUCT RECALL: UPDATE 20/07/2020

Sorry that we’ve been away from retail shelves for a short while but your favourite cheese is now getting back into stores. It may take a short while to re-stock every retailer, but we’ll soon be back in all stores and rest assured our products are safe and as good as ever.

We’ve been absent after detecting a small problem in the factory with one tube of our cheese, so we pulled all of our products to protect you, our customers, because we never compromise on safety.  You’ll be glad to know that we investigated the issue, identified the cause and have put measures in place to ensure that it doesn’t happen again in the future.

We don’t take your support for granted and really appreciate your on-going loyalty to your favourite cheese. We’re working really hard to reward that loyalty by exploring new flavours. Watch out for those developments!

You will also be pleased to know that your support helps to improve people’s lives, with ALL of our profits going to good causes on your doorstep and worldwide. In 2019 alone, we helped to donate towards £10.2 million, that’s over 10 million good reasons to keep choosing our cheese, adding a punch of great flavour for you and for those you share it with.

But just a reminder about our precautionary recall. We found a manufacturing fault that involved a tube of Primula cheese. We don’t compromise on safety, so after finding this potential contamination issue we recalled the following products with best before dates:

150g Primula Cheese tubes, all flavours – BB 25.12.20 to BB 28.01.21

100g Primula Cheese tubes, all flavours – BB 30.10.20 to BB 10.12.20

With the safety and quality of our food, along with your wellbeing our absolute priority, we stopped production and instructed retailers to remove our tubes from their shelves. If you have any Primula Cheese tubes with these best before dates, please do not eat it. Instead, take a picture of your tubes, throw them away and get in touch.

I went to my local store today and there were no Primula tubes available. When will it be back in store everywhere?  

While Primula Cheese is now getting back into stores, it may take a short while to re-stock every retailer. Please bear with us; we’ll soon be back in all stores.

Can you tell me if my local store is one of the stores Primula has returned to right now?

Unfortunately we do not have information on stock levels in individual stores. Our advice would be to contact the store directly and they should be able to help.

I can only find certain flavours, not the one I want. Are you selling all flavours again?

We’re working really hard on getting all flavours back on shelves. It may take a short while to re-stock all flavours with every retailer. Please bear with us; we’ll soon be back in all stores.

What best before dates should be appearing on tubes in stores now?  

All 150g tubes with a best before date of 22.02.21 or later, and 100g tubes with a best before date of 28.12.20 or later, are safe to consume. 

How can I be sure that the cheese on shelves today is safe to eat?

The recall was precaution after we found an issue in the factory with one tube of our cheese, so we pulled all of our products to protect you, our customers, because we never compromise on safety.  We have now investigated the issue, identified the cause and have put measures in place to ensure that it doesn’t happen again in the future.