News Release
March 2010


PRIMULA DELI SOFT CHEESE GOES ‘LIGHT’ TO OFFER GUILT FREE SNACKING

Guilt free adult snacking just entered a new dimension with the launch of Primula Deli Light Soft Cheese.

Last year Primula applied its tube know how to the soft cheese market bringing a host of new possibilities to adult snacking. Combining convenience, quality and intense flavour, the Primula Deli range includes three delectable flavours; Plain Soft Cheese, Cracked Black Pepper and Smoked Salmon.

Fresh off the heels of the deli launch, Primula is adding a Light version to the range. Boasting 35% less fat than the original, Primula’s Deli Llight Soft Cheese brings a touch of class to even the simplest of food, whether swirled on a toasted bagel, topped on a digestive with fresh fruit for an instant mini cheesecake or melted inside a hot croissant, Primula Deli Light Soft Cheese is a sophisticated treat that can be enjoyed on the go, at home or in the office.

For those of us with busy lifestyles, the new Primula Deli Light Soft Cheese is also a great cheat ingredient to make an array of mouth watering main meals and delicious deserts. From adventurous pasta dishes to a fruity crêpe frenzy or chocolate sponge cake with chilli and lime, the possibilities are endless. 

Retailing at just £1.29 Primula Deli Light Soft Cheese combines convenience, indulgent flavour and a new low fat format making it perfect for health conscious shoppers. A flip top closure also keeps the cheese fresher for longer meaning you can enjoy your latest squeeze for up to 14 days after opening, reducing waste and conserving those all important pennies.

Media Contact
For media information please contact Charlie at Karol Marketing Group on 0191 265 7765 or email