NEWS RELEASE
September 2009
PRIMULA PROMOTES GROWN UP SNACKING WITH LATEST SQUEEZE
Soft cheese has changed thanks to Primula’s new Deli range. The squeezy cheese brand has applied its tube know-how to the world of soft cheese bringing a whole new dimension to adult snacking.
Available in three mouth watering flavours and designed for more than just boring crackers, the opportunities are only limited by your imagination…
Perfect for sophisticated canapés, simply pipe onto blinis or into scooped out cherry tomatoes or pepper dew peppers or try swirled over a warm bagel, stuffed in a hot croissant or melted as a ‘short cut’ sauce for pasta, chicken or fish dishes.
For those who prefer to keep it simple, the plain Soft Cheese is perfect swirled onto a wholemeal digestive or hobnob topped with fresh fruit for an instant mini cheesecake snack or used as a filling for pittas and wraps.
If you like a little extra kick, the Soft Cheese with Cracked Black Pepper has a subtle fiery flavour ideal as a dip for vegetable batons or as a sandwich or potato filling. Seafood fans also get their fill with the Soft Cheese with Smoked Salmon, delicious alongside scrambled eggs as a breakfast accompaniment or as a classic partner for bagels.
Whatever flavour you favour, the brand new range is now available in at around £1.29 – a small price to pay for a tasty treat on the go, a delicious quick fix meal solution or a sophisticated party piece.
This sophisticated Deli soft cheese range comes in a unique, no fuss, no mess tube with a star shape nozzle for piping and a flip top closure that keeps the cheese fresher for longer so you can enjoy your latest squeeze for up to 14 days after opening.
For some great Deli Soft Cheese recipe ideas or for further information please visit our website at www.primula.co.uk
ENDS
Media Contact
For media information please contact Andy or Sujarda at Karol Marketing Group on 0191 265 7765 or email andyw@karolmarketing.com / sujarda@karolmarketing.com
About Primula
The Deli Soft Cheese Range is the latest addition to the Primula range. Primula Cheese is a leading household brand and the traditional range consists of original Cheese, Cheese & Chive, Cheese & Ham, Cheese & Prawn squeeze tubes and Primula Cheese in tubs. Primula Smokey Cheese in a tube was the latest innovative addition to the range, with more to follow.
The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway and is still used today at the Kavli factory in Gateshead over 80 years later. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its cheesy credentials and quality ingredients.
Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand. The company also owns Castle MacLellan Foods, based in Kirkcudbright, proud makers of exquisite Scottish pates made from the finest local ingredients.
The Kavli Group is fully owned by the Kavli Charitable Trust which supports good causes both in the UK and worldwide.
Please visit: www.primula.co.uk / www.kavli.com
