NEWS RELEASE
September 2009
PICNIC WITH PRIMULA AS IT CELEBRATES 80
2009 marks Primula’s 80th birthday so if you haven’t discovered the great taste, convenience and versatility of the much loved squeezy cheese tubes, now is the time to do it.
The original recipe for Primula tubes was first created in the 1920’s by Olav Kavli in Norway and it is still used today. Containing more real cheese than other leading brands, Primula’s winning formula is ideal for the whole family.
As the summer is set to sizzle, Primula is the perfect picnic food so why not pack up, park up and enjoy the great outdoors with Primula in your picnic basket. Great as a sandwich filling, on crackers, or even enjoyed straight from the tube, the squeezy cheese tubes are an ideal accompaniment to outdoor adventures.
If eating al fresco doesn’t appeal to you, Primula can also be enjoyed at home, served hot over a baked potato or melted down into a creamy cheese sauce, so what are you waiting for? Pick up a Primula!
Primula tubes are not only great quality but also great value and with a range of five flavours there’s something to please everyone’s palette. For those who need extra convenience whilst enjoying the summer sun, ambient versions of the tubes are also available and do not need to be refrigerated.
Available in five mouth watering flavours Primula cheese tubes appeal to the whole family and are available in Original, Cheese and Chive, Cheese and Ham, Cheese and Prawn and also an annual limited edition flavour which this year is Smokey Cheese.
Primula’s website is a great resource for recipe ideas and to mark its 80th birthday we are offering you the opportunity to put forward your own quick fix recipe ideas and in return you could win a whole year’s supply of squeezy cheese. Visit www.primula.co.uk and send your recipe ideas to primula@kavli.co.uk
ENDS
Media Contact
For media information please contact Andy or Sujarda at Karol Marketing Group on 0191 265 7765 or email andyw@karolmarketing.com / sujarda@karolmarketing.com
About Primula
Primula Cheese is a leading household brand and the traditional range consists of original Cheese, Cheese & Chive, Cheese & Ham, Cheese & Prawn squeeze tubes and Primula Cheese in tubs. Primula Smokey Cheese in a tube was the latest innovative addition to the range and the Primula Deli Soft Cheese Range has just been launched.
The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway and is still used today at the Kavli factory in Gateshead over 80 years later. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its cheesy credentials, quality ingredients and versatile usage.
Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand. The company also owns Castle MacLellan Foods, based in Kirkcudbright, proud makers of exquisite Scottish pates made from the finest local ingredients.
The Kavli Group is fully owned by the Kavli Charitable Trust which supports good causes both in the UK and worldwide.
Please visit: www.primula.co.uk / www.kavli.com
