NEWS RELEASE
November 2009

NEWCASTLE UNIVERSITY MEN'S HOCKEY CLUB SCORES SPONSORHIP DEAL WITH PRIMULA CHEESE

Newcastle University Men’s Hockey Club will face-off in style this season as players sport a brand new kit sponsored by popular squeezy cheese brand Primula.

Having recently announced strong sales for 2009, Team Valley based company Kavli, maker of Primula cheese is keen to give back to the region and support the community through sponsorship deals. Kavli has committed to sponsoring Newcastle University Men’s Hockey Club for the 2009/2010 season. The funds will be put to good use, including a new Primula branded team kit.

Craig Brooks, marketing director at Kavli said: “Primula’s convenient and versatile recipes have proved to be very popular with students over the years and this is a perfect opportunity for us to grow awareness of the Primula brand within an important but hard to reach market segment. We are proud to support such an accomplished local sports team, and I’m sure our samples will provide the lads with a much-needed energy boost!”

Newcastle University Men’s Hockey Club is one of the largest sports clubs in the North East with over 72 players across four teams. The teams represent the university in the British Universities League as well as the College Sports League. The first eleven achieved promotion to the North Hockey Premier League in the 2007/2008 season and has held its position ever since. In this league the team takes on clubs from as far afield as Manchester, Liverpool and Leeds.  

Charley Wright, club president of Newcastle University Men’s Hockey Club said: “The club has had a great run in the last few years. The first team is now competing on a much more national level and the third eleven is going from strength to strength. We believe that with Kavli’s commitment and investment the club can reach higher peaks in the upcoming season.”

Containing more cheese than any other spreadable brand, Primula is a great source of energy for active lifestyles. It’s a tasty, quick and no fuss food that can be used in a variety of ways from quick snacks to midnight munchies or as a cooking sauce in meals like pasta or in baked potatoes. Its range of flavours like cheese, cheese & chive, cheese & ham, cheese & prawn and this year’s limited edition flavour smokey cheese adds to its versatility making it a must have ingredient in any student kitchen.

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Media Contact
For media information please contact Sujarda or Charlie at Karol Marketing Group on 0191 265 7765 or email ,

About Primula
Primula Cheese is a leading household brand and the range consists of original Cheese, Cheese & Chive, Cheese & Ham, Cheese & Prawn and the new Smokey Cheese flavour in tubes and Primula Cheese in tubs. Primula Deli Soft Cheese was the latest innovative addition to the range, with 3 delicious flavours, Soft cheese, Soft Cheese with Cracked Black Pepper and Soft Cheese with Smoked Salmon.
The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway and is still used today at the Kavli factory in Gateshead over 80 years later. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its cheesy credentials and quality ingredients.

Today Primula continues to offer consumers its traditional values of convenience, versatility and great taste. As a good source of calcium and with a lower fat content than ordinary hard cheese, Primula cheese is perfect for quick, wholesome snacks.

Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand.
The company also owns Castle MacLellan Foods, based in Kirkcudbright, proud makers of exquisite Scottish pates made from the finest local ingredients.

The Kavli Group is fully owned by the Kavli Charitable Trust which supports good causes both in the UK and worldwide.
Please visit: www.primula.co.uk / www.kavli.com