NEWS RELEASE
November 2009
Popular squeezy cheese brand Primula is welcoming a brand new addition to its delicious range. Available as an ambient flavour, Primula’s Thai Sweet Chilli Dip is perfect for picnics and long journeys outdoors.
When formal dining falls by the wayside as the summer sun sizzles, relaxed snacking fulfils the need for food so if you are planning to break out the BBQ this summer or pick up your picnic basket and enjoy al fresco dining, Primula’s Dip range offers everything you need.
The Thai Sweet Chilli flavour has increased in popularity in recent years and is ideal for snacking or as an ingredient in a main meal.
The Thai Sweet Chilli flavour joins five other dips in the range which consist of creamy sour cream and chive, roasted garlic , spring union and nacho cheese as well as a low fat and refreshing spicy salsa dip.
Retailing at around £1.09 Primula dips are ideal for the summer BBQ season. Although best served chilled, they do not have to be stored in the fridge and can also be used as a recipe ingredient.
Try making sticky Thai chicken, a roasted garlic sauce, salsa pasta or serve the nacho cheese hot and pour over tortilla chips.
Recipe Suggestion:
Primula Thai Sweet Chilli Chicken with Wild Rice
Serves 4
Ingredients:
4 Chicken breasts
1 Red pepper
1 Green pepper
1 large onion
2 pots of Primula Thai Sweet Chilli dip
300g/12oz dried long grain & wild rice
Method:
- Pre-heat oven to 190°C/375°F/Gas mark 5.
- Peel & slice the onion, de-seed & slice the peppers into long strips, arrange in the bottom of an ovenproof dish.
- Take the chicken breast & carefully score diagonal lines part way down each chicken breast.
- Arrange the chicken breasts on top of the vegetables in the ovenproof dish.
- Pour 2 pots of Primula Thai Sweet Chilli Dip over the chicken breasts, cover with foil & put in the oven for 30 minutes.
Meanwhile:
- Cook the rice as per the pack instructions.
- Remove the chicken from the oven, carefully remove the foil and return back to the oven for a further 10 minutes to caramelise.
- Check the chicken is thoroughly cooked.
- Serve the chicken breasts on a bed of rice with the vegetables & sauce drizzled over the top.
Primula hint: For a more intense flavour follow steps 1 to 5 but put into the refrigerator to marinade for at least 30 minutes before cooking.
For further information please visit www.primula.co.uk
ENDS
Media Contact
For media information please contact Andy or Sujarda at Karol Marketing Group on 0191 265 7765 or email andyw@karolmarketing.com / sujarda@karolmarketing.com
About Primula
Primula Cheese is a leading household brand and the traditional range consists of original Cheese, Cheese & Chive, Cheese & Ham, Cheese & Prawn squeeze tubes and Primula Cheese in tubs. Primula Smokey Cheese in a tube was the latest innovative addition to the range and the Primula Deli Soft Cheese Range has just been launched.
The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway and is still used today at the Kavli factory in Gateshead over 80 years later. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its cheesy credentials, quality ingredients and versatile usage.
Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand. The company also owns Castle MacLellan Foods, based in Kirkcudbright, proud makers of exquisite Scottish pates made from the finest local ingredients.
The Kavli Group is fully owned by the Kavli Charitable Trust which supports good causes both in the UK and worldwide.
Please visit: www.primula.co.uk / www.kavli.com
