News Release
June 2010
DIP INTO THE BBQ SEASON WITH PRIMULA
With the BBQ season in full swing, Primula is bringing the season’s signature flavour to its popular dips range with the launch of a new BBQ Salsa.
Introducing a mouth-watering twist to traditional salsas, the new sweet and smokey flavour boasts less than 1% fat allowing you to enjoy the season without that guilty feeling. Primula dips don’t have to be stored in the fridge, making them a ‘must have’ ingredient for picnics, BBQs and outdoor adventures in the summer sunshine.
For imaginative minds Primula’s BBQ Salsa doubles up as a tasty ingredient in a host of quick-fix alfresco dining options providing convenience and versatility. From pasta dishes to fajitas or as a topping on burgers, hot dogs, and steaks, Primula’s newest addition brings a whole new realm of possibilities to the BBQ season.
Marking the sixth addition to the range, the BBQ salsa joins five delectable flavours encompassing Sour Cream and Chive, Roasted Garlic, Nacho Cheese, Thai Sweet Chilli and low fat Spicy Salsa Dip. Combining intense flavour, low fat content and versatility, Primula’s dip range is available in a number of convenience stores from around £1.09.
Primula’s profits are donated to charity through The Kavli Trust, a charitable organisation and owner of the brand meaning that anytime you buy from Primula you are helping to support good causes in the UK and across the world.
For more information about Primula products or for some recipe inspiration please visit www.primula.co.uk.
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About Primula
Primula has been a leading family brand for over 80 years. Most famous for its cheese tubes, the squeezy cheese range consists of original Cheese, Cheese and Chive, Cheese and Ham, Cheese and Prawn and Smokey Cheese. Last year, Primula applied its tube know-how to the soft cheese market bring a new dimension to adult snacking.
Responding to the demands of health conscious consumers, Primula recently launched light versions of both ranges; Primula Light Cheese Spread and Deli Light Soft Cheese. Boasting 40% and 35% less fat respectively, both product contain 20% fewer calories than extra light vegetable spread making them a tastier and lower calorie alternative to swirl on toast, bagels, crispbreads or whatever takes your fancy.
The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway and is still used today at the Kavli factory in Gateshead over 80 years later. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its high cheese content, quality ingredients and versatile usage. 2009 saw the brand grow by 20% in volume as consumers rediscovered its convenience, value and versatility for all the family.
Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand. The company also owns Castle MacLellan Foods, based in Kirkcudbright, proud makers of exquisite Scottish pates made from the finest local ingredients.
Kavli is fully owned by the Kavli Trust which supports charities both in the UK and abroad.
Please visit www.primula.co.uk for more information.
