NEWS RELEASE
September 2007

A CHEDDAR TREAT - IN A TUBE

The distinctive taste of Somerset’s finest farmhouse mature Cheddar, Wyke Farms, is now made spreadable thanks to Primula.

The new squeezy tube variety is made using Wyke Farms’ Extra Mature Cheddar Cheese and is perfect for cosy winter parties, the ideal accompaniment to tasty Christmas nibbles.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually.

Primula prides itself on being the spreadable cheese with the highest real cheese content and the traditional, full bodied Wyke Farms Mature Cheddar taste really comes through.

The versatile tube is perfect for squeezing onto miniature savoury pastries or for stirring into hot pasta for a quick and simple meal for two.

A welcome addition to any meal or swirled onto slices of a warm crusty loaf, topped with chopped spring onions and balsamic vinegar - Primula’s Mature Cheddar is a scrumptious treat.

Primula Mature Cheddar is available in major supermarkets.